Zios is a hybrid supplement positioned between fitness, wellness, and lifestyle. The founder of Zios came to us with a vision to launch a hero product that was disruptive and unique. After researching we provided a creative direction that embodied the pillars of the brand and the nature of the product, but also left a lot of room in the visual strategy for the company to be able to expand to different products and flavor variations. We delivered a full brand identity, including logos, styling, patterns, package design, web design, product photography, email designs, and animations that would go on to launch the website, and the brand on social media.