Aptum10 is a marketing agency looking for a distinct visual identity and logo system. Through the process of researching we were able to figure out which colors were underused in the marketing space and design a visual identity that was truly unique when compared to their competitors. The deliverables on this project were renaming, creative direction, logo design, and brandscape. This client thought the project was so successful that they changed their rebranding strategy to instead of changing their whole agency they decided to build a Aptum10 as a department of their agency that only services their top clients. A business within a business so to speak.