Mushpreneur is a mushroom based company looking for coffee drinkers and casual caffeine indulgers to switch over to a healthier and smarter alternative. Delivered was a complete visual identity that included a logo and package design. The client found this to be successful due to the strategy behind the visuals. Mushroom coffee is weird, and most people don’t even realize there are benefits to drinking it. So we designed a package that was so unlike other drinks in it’s space and people would likely want to try it based on the way it looks.