Toney Bands is a hybrid fitness company looking to disrupt the market of functional wrist weights and become a leader in the space by innovating around the wrist weight. The project started by researching the competitors to gain insight, then identifying and executing on a strategy to gain the public’s perspective as a leader in the wrist weights space. We started this by creating original content, redesigning the toney bands brand identity, redesigning the website, setting up email automations, and ultimately ideating + executing branding campaigns.