Taxes are boring! BasTaxs came to us with a simple question – How do you create a brand experience in this space that is fundamentally different and customers would proudly share with friends? The solution? An appointment only financial boutique offering white glove services. Imagine this – You walk into your favorite fashion designer store (except it’s a tax office), you’re greeted by a receptionist who offers your snacks and drinks before pairing you with your financial expert who will do your taxes and counsel you with best financial practices for your business or personal taxes. For this project we delivered a brands strategy, name consultation, visual identity, logo design, package design, collateral design, advertising, web design, and web development.